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Home / Services/ FMCG

UAE’s
Trusted FMCG Distribution
Partner

Delivering Leading Global Brands Across the UAE

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Founded in 1989

Thani Murshid Trading has established itself as a premier distributor of leading FMCG brands.

With over 35+ years of expertise, we serve more than 5,000 customers across Abu Dhabi, Al Ain, Dubai, and the Western Region.

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What We Do

We aim to make our products widely available, highly visible, and appealing across the market. As a Full-Service Distributor, our approach focuses on delivering excellence through seamless logistics, trusted brand management, and extensive market reach.

Our Core Capabilities

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Comprehensive Distribution of Global Brands

Bringing renowned consumer products to customers across the UAE

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Advanced Logistics & Supply Chain Management

Powered by real-time tracking and SAP integration for enhanced efficiency

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Multi-Channel Reach

Ensuring products are accessible in diverse retail formats

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Strategic Customer & Account Management

Building lasting partnerships with customers

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Focused Brand Management

Maximizing brand visibility and market impact

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Data-Driven Transparency

Enabling collaboration through real-time insights

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Category-Specific Expertise

Led by teams with deep market knowledge

Our Distribution Channels

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Retail

Specialized Outlets
General Trade
Modern Trade
ADNOC Gas Stations
Duty-Free stores
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HORECA

Hotels
Restaurants
Catering services
Hot tea shops
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E-Commerce

Offering convenient online access to FMCG products

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Explore What We Do

Our Strengths

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Market Leaders

Distributors of top global products, including ChaCheer, Energizer, Rainbow, Lipton, and Unilever.

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Comprehensive Coverage

Direct access to grocery stores with an 80% market penetration rate.

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Next-Day Delivery

Efficient, reliable delivery backed by advanced logistics technology and SAP integration for seamless operations.

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Unmatched Product Portfolio

A diverse range of market-leading FMCG products, from household essentials to beverages, ensuring variety and quality.

Learn About Our Brands & Products
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Partner Testimonial

It was an honor to present this long partnership appreciation award to H.E Mohammed Thani Murshid Al Rumaithi in Abu Dhabi. This wholesome moment made me reflect on my Unilever journey and the incredible partnership we have with them. I first started working with Thani Murshid in 1997 during my early days with Unilever in Abu Dhabi. Then, in 2002, I ventured into a leadership role in Abu Dhabi that even allowed me to work closely with them. And now, as the Head of Arabia, I can see how valuable our partnership with Thani Murshid and other partners in the G.C.C region.

It's been an outstanding journey full of experiences and learnings alongside His Excellency Mohammmed Thani Murshid Al Rumaithi, the Chairman of the Board of Directors of Thani Murshid Group of Companies. He has been pivotal in driving the economic growth of the UAE. Since 1956, this partnership has set the foundation for prosperity and success, benefiting not only our organizations but also the community at large. I am confident that our deep rooted partnership with Thani Murshid will further thrive, paving the way for innovative collaborations and sustainable growth opportunities.

Khalil Yassine

Head of Unilever Arabia and Head of Customer Development - G.C.C I C-Suite I Founder of "HOPEFOR$1

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Office location

Thani Murshid Holding Musaffah M15,
Al Bayli 4th Street
Near Sedana Roundabout.
Budling No : 31

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send email

[email protected]

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call

+971 2 62629992

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